Crowning the King of
Reintroducing the majestic feel to the new generation.
We enthrone the next generation of customers through strategic branding and annual campaigns
CHALLENGE
Return of The King
Increased awareness of sleep-related health problems and lifestyle changes has led many people to buy premium mattresses across Indonesia. This trend also drives predictions of the development of the Indonesian mattress market in 2020-2026, along with an increase in competitors such as Dunlopillo Indonesia, Massindo Group (Spring Air Indonesia), Tempur Sealy International Inc, Serta Indonesia, Romance Bedding and Furniture, as well as Spinno Indonesia.
SOLUTION
The Surefire Method to Raise The Emotional Value of Brands
The emotional value of a brand is essential to building a profound relationship between customers and a particular product or brand. This value makes customers feel good when using the products or brands, often leading to repeat purchases and the emergence of your brand enthusiasts. Some marketing strategies you can implement to extract the Brand Emotion are Strategic Branding and Annual Campaigns.
