Brand Architecture and Strategy

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What is Corporate Identity?

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Oprah Winfrey: Personal Branding

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Porsche: Brand Awareness

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What is Consumer Insight?

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The Great 5 Factors of Brand Personality

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Gordon Ramsay’s Brand Recipe

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Walt Disney: a Story Telling Which Tells Your Brand

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Elements to Develop a Strong Brand

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Brand in Recession: No Worries!

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