“Every great brand is like a great story.” – Kevin Plank
When is a brand considered as a long-lasting brand? Simply put, it is when it stands the test of time. To give you a perspective, basically all businesses that still operate to this day after being established decades ago should be considered timeless. Why? It takes more than just good products for a brand to be able to last well into their second year of establishment much less second decade.
Your branding efforts could lead to your business becoming the next timeless icon only after you are able to apply the following tips.
Be Adaptable
Your business is likelier to stand the test of time only if your startup is capable of adapting to what the time dictates. We’re not talking about the physical time shown by your wristwatch; it’s more of what the era demands. Technologically advanced era like today calls for your business efforts to be supported by technology as well, hence a capable website and ever-present social media platforms should come in handy. If you stick or confined yourself to the old ways of TV spots or newspaper adverts, you’re bound to fail anyway.
Related: 3 Common yet Dangerous Branding Mistakes You Should Totally Avoid
Stay Consistent all the Time
As important as it may be for you to be adaptable, being able to stay consistent is equally crucial. Your adaptability may be reflected by diverse products while consistency can show from the way you manage to keep the basic intact. By being consistent, you are giving your customers and prospectives an idea that your brand is trustworthy and dependable.
Manage Your Customers
Show them how much you value their presence and role in helping you get big. Transform yourself into a marketer by catering to what they want, not just what they need. This is an online marketing 101 tip: convert your most loyal fan base into a powerful mouth-to-mouth advertising strategy—which can only be done when you have pleased that fan base in the first place.
Related: Building a Strong Brand that Lasts Long
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