“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
Brand or branding is known as the identity of the product, people might not recognize a product by the color of the package if it is not outstanding; but consumers will always remember the brand of the product that they prefer. It is the reason why introducing or launching the brand at the perfect time and approach will determine the future of your products and company. There are several possible ways to introduce your brand to consumers, they are believed to attract more consumers that promoting your brand with the average approach.
Using social media and internet base web. This approach in introducing your brand is effective if you plant to grasp the attention of young people as well as average salary men and women as well as those who spend most of their time in front of the computer. A lot of brand and products which are introduced trough social media has gained successful feedback from their consumers, it can be inform of picture, video, and even true story written note that is consciously published to promote the product or the brand.
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If the target of your marketing is a household wife, then promoting the brand trough television advertisement is preferable. Of course, this approach might sound more expensive than the other option, however most of the brands which are promoted trough television is gained huge profit from their name only. If you begin the brand as a small company then approaching mouth to mouth promotion is highly desirable. It is said to be the most effective way in promoting brand new product and branding as those who promote the brand must experience the benefit in first hand. It might sound traditional but it is commonly used by people who want to promote culinary.
Last and not the least, you might promote the brand by contacting the prospected consumers that might have an interest to your product or services. You might start by giving them samples or free samples, their first impression after using the product/ service that you give will determine the image of the brand that will identify your company’s identity.
Ruining the brand on the first impression or introductions is not a choice, as it will only lead to misconception about the company, the product, and the services. Hiring the people who understand the important of introducing new brand is really needed, as they need to survey the market, the size and the competition in order to determine which approach is best for your company.
Related: 3 Tips on How to Plan Successful Branding Strategies
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