“No matter what you do, your job is to tell your story.”– Gary Vaynerchuk
With the advancement of technology, consumers are given a huge amount options to choose from when making their purchase decision. Not seeing what brands has to offer is just one click away for them. This is where building a brand community proves its importance. Building a community around a brand has proven to drastically improve a business’ ability to convert loyal followers to customers as it is easier to sell to loyal fans compared to a stranger who just happens to come across your ad on the web.
In this article, we will discuss the importance of building a community around your brand where customers actually want to be part of and how to create this community around your brand.
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Create a Facebook group
Build a strong relationship with your audience by creating a Facebook group that will aid in increasing engagement and marketing your product. Use this group to start discussions to get insights on what your audience wants and needs and what problems they are trying to solve. By doing this your members will feel like they are part of a one of a kind group that can help solve their problems.
By grouping a bunch of members with similar interests and goals, you can see for yourself the extremely high level of engagement. These people will also be able to help each other answer questions regarding the products or services your brand is offering. Create a group that your members will want to check in with every single day and give them a place where they feel a sense of belonging.
If you have your email list ready to go, it’s time to put it into good use by sending entertaining and useful newsletters. Sending newsletters is a very effective way to make them feel like they’re getting specialise and exclusive content. This in turn will help create a community and build your relationship with the audience. Make your newsletter exciting so audiences have no choice but to wait for your next content next month.
To be super influential, you need to be able to exert authority online. Instead of you approaching for new customers or clients, they will come flocking to what they perceive as the authority in the industry. Share your knowledge through blog posts or Youtube channel.
By exerting authority, audiences will perceive you as credible, trustworthy and sincere. It is not about the number of followers you have. Provide educational, valuable and sincere information to people that helps them solve their issues, when you succeed in helping them solve their problems with your input, they will put their trust in you completely and your community will be filled with loyal followers who will trust every word that you say and whatever you recommend.
Network face-to-face
Face-to-face networking benefits your business in giving the audiences a feeling of intimacy towards your business. By giving others the opportunity to get to know the authentic side of you, you will be able to gain trust from the customers and network by raising your profile and confidence while forming real-life friendships at the same time.
Organise events such as conferences, workshops and meet-up groups. You can either find a local meet-up related to your industry or arrange your own meet-up and invite your target audiences to participate.
Utilising these tactics will help you create a community around your brand. Remember to not do too much hard-selling or act too spammy, instead you want to come across as a trustworthy and reliable source to your audiences and not put them off. With consistency, sincerity and innovation, watch your business gain an increased amount of loyal followers every single day.
Related: Avoid Making These Four Mistakes During The Branding Process
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