“Your personal brand is what differentiates you from others.”
Every person is born different. Would you agree with that statement? How does a person tell a difference between him/herself with another person? Can someone else with a single click directly distinguish us? When they’re looking for the right person, are we in their minds? This is how we distinguish ourselves from others, by branding ourselves with something that depicts us the most. Personal branding is a must these days if one wants to become a successful entrepreneur. Personal branding is so important that some people need brand consultant to help them to brand themselves.
Do you think you as an individual have a personal brand? The easiest way to measure it is to ask yourself, “How do you want to be known for?” and then “How do others know you?” If both answers of the questions go along, then your personal branding is good. In order to to create a distinctive personal brand, one must offer something to the world that makes him/herself be seen. There are more than 7 billion people on earth, do you expect every person on earth would know who you are when you don’t offer anything to make yourself seen?
Now that you’ve understood the importance of personal branding in order to be seen in this world, you can follow these tips to help you build a strong personal brand:
Define how you want to be seen
The first step is to find out how do you want to brand yourself. Do you want to brand yourself as a videographer, an author, an education counselor? Or do you want to be seen as a visionary innovator? Anything that you want yourself to be seen by people is your brand.
Personal Integrity
Once you’ve defined how you want to be seen, the next step is to embed the integrity and character of the brand into you. If necessary, the way you dress, speak, walk, read and all the things you do should indicate that it is indeed your brand. So make sure that your brand comes from the deepest and sincere heart. Being someone who has personal branding means being the real you.
Positioning
Personal branding is an intangible asset that could be your most valuable asset in the future, especially in your career, business, and work. Having a strong personal branding makes you as a remarkable, extraorinary person and there is added value to other individuals. This is one of the great benefits in having personal branding. So, make sure after you find the brand, create a strong positioning by pursing your brand. More specific your brand, more expert you are, it is better.
Portfolio and Productivity
How to strengthen personal branding is to provide portfolio evidence about the brand we build. For example, if you suppose to do a brand yourself as a writer, so you should prove it by writing for blogs, mass media and other online media, also publish some books, and then the portfolio can build your brand. If you want to be a trainer, then expand the portfolio of books, videos, audio, or writings about your field. Simply put, prove yourself that you are a qualified person in your expertise. That way, people will trust you more and more, which will surely help you strengthen your personal brand.
Related: Here Is What You Have to Know About Personal Branding
Still not sure if you can create your own personal brand? We’re here to help you! Consult with us here and create your strong personal brand with us.
